Uber Moves

August 2021 - November 2021


Target Audience

People who need help performing small scale moves a few times a year, and don't want to waste money, or time learning to use a new service.


Problem Statement

"I need a way to move large items from point A to point B cheaply and easily, because I often find myself working on projects that require me to move large objects without investing too much effort or money (ex. work, making my apartment look nice-- new couch, renovation supplies)."


Hypothesis

By building an app that allows users to schedule a small move in few more clicks than calling a cab and for a little more money than U-Haul, more users will use Uber to handle their small scale moving needs.


Market Research


Customer Research


MVP

Click here to view prototype in Figma.

  • Scheduling 30 days in advance (existing feature)

  • Streamlined set up

  • Algorithm to match object and riders with appropriate vehicle

  • Riderless delivery

  • Driver opt-in

  • Note: Movers will not be included in the MVP. Drivers will only be responsible for driving the vehicle in the first iteration.


Strategy: OKRs


Roadmap


Tools

  • Figma
  • SurveyMonkey
  • Google Slides

Credits: Moving illustration in prototype info screen is a vector file created by pikisuperstar hosted on www.freepik.com.

© 2021 Casey Roby. All rights reserved.
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